Castore expands F1 roster with Alpine deal

The Alpine Formula 1 Team have revealed a new partnership with Manchester-based sports brand Castore, which kicks in from the 2025 season.

Castore will provide performance apparel for the UK-based Formula 1 outfit, as well as the Alpine Academy and Sim Racing teams.

The Manchester-headquartered firm will also produce a range of Alpine replica teamwear and fanwear collections, and will manage the team’s online retail platform.

Alpine have become Castore’s third partnership within Formula 1, joining the company’s stable that includes deals with Red Bull Racing and McLaren Racing.

Castore’s latest renewal with Red Bull, which was signed last year, is worth more than $200m (£161.1m) in total.

Although terms of the current McLaren deal announced last year were not disclosed, the initial agreement struck in 2021 was reportedly worth up to £30m annually.

“Formula 1 is a huge growth sport globally, and a big focus area for Castore – we love that our offer in the space brings fans closer to the action,” said Tom Beahon, Co-Founder and Co-CEO of Castore.

“We’re really looking forward to seeing Castore’s wings represented in a competitive environment next season.”

David Warren, Global Marketing Director at the Alpine Formula 1 Team, added, “We look forward to working together to create a new standard of excellence for both BWT Alpine Formula 1 Team’s team kit.

“Exciting ranges of clothes will be available to our fans worldwide and we can’t wait to see them supporting us on our colours throughout the season.”

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