Castore Launch Major Better Never Stops Campaign

Sportswear brand Castore have launched a brand new marketing campaign, entitled ‘Better Never Stops’, with England Rugby captain Owen Farrell front their first hero film.

The film marks the first in a content series which will feature all Castore athletes including Andy Murray, a shareholder in the business, Adam Peaty and Jos Buttler, as well as Castore sponsored teams such as Rangers FC.

Head of Partnerships, Pascal Lafitte, said: “Launching the first film of our Better Never Stops campaign with Owen Farrell is a big moment for Castore and the perfect way to kickstart what is set to be an exciting year for us on the partnerships front. The campaign and athletes involved perfectly embody our brand values of passion, innovation and performance, and we can’t wait to launch the other team and athlete content over the coming months.

“Castore is all about high-performance and we hope that by offering a window into the lives of these top sports stars, the campaign will inspire athletes from all walks of life at a time when so many of us are training alone.”