Castrol Returns As Honda Title Sponsor

Castrol has agreed a deal to return as the title sponsor of Honda’s superbike team for the World Superbike Championship 2011.

The new team will feature riders Jonathan Rea and Ruben Xaus campaigning Honda’s CBR1000RR Fireblade, with the squad being run by the Netherlands-based Ten Kate Racing outfit, who have led Honda’s World Superbike effort since 2004.?

Castrol’s association with Honda’s motorcycle racing activities dates back to the Japanese manufacturer’s first foray into the sport at the Isle of Man TT in 1959 and the two companies celebrated 50 years of racing together in 2009.

While Castrol has maintained support of Honda’s annual World Superbike championship effort in recent years, its previous title sponsorship of the Castrol Honda team generated three world titles.

Castrol recently expanded its sports sponsorship into cricket, signing a five year deal with the International Cricket Council.