Castrol To Sponsor Fifa World Cup
Oil and lubricants brand Castrol has strengthened its position in football by signing a six-year deal as a FIFA World Cup sponsor until 2014.
The agreement awards the global lubricants company worldwide rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.
The news follows the firm’s initial sponsorship of Euro 2008 through a deal with UEFA which saw Castrol develop the Castrol Performance Index, a new tool which helps football fans to objectively analyse individual player and team performances.
As well as utilising the Castrol Performance Index to reach the consumer base in the build-up to the FIFA World Cup, the brand will look to use the sponsorship as an internal marketing tool.
The multi-million pound FIFA sponsorship is the largest such marketing investment Castrol has ever made in its 100-year history.
