Castrol Ties With Eurosport For Euro 2008

Castrol has entered into a new commercial partnership with pan-regional
broadcaster Eurosport to leverage its newly-signed sponsorship of UEFA Euro
2008.

The new partnership will look to use Castrol’s high profile brand
ambassadors, including Arsenal manager Arsène Wenger and Bayern Munich coach,
Ottmar Hitzfeld to spearhead their football credentials in the lead up to the
tournament next summer.

The deal includes both broadcast and online activity.  Broadcast elements
will include sponsorship of Eurosport’s UEFA Euro 2008 qualifier coverage and of
Eurosport’s key football programmes – ‘EuroGoals’ and ‘Inside Euro’08’.

On top of this, Castrol is developing new content with Eurosport, including
EuroIndex, which will link back to Castrol’s role as official statistics sponsor
at the tournament by providing viewers with the latest news and key stats from
the UEFA Euro 2008 qualifiers.

Online activity will be focused on driving traffic to www.castrolindex.com which itself will
host a range of content and an in-depth database of statistics based on team
performance at the tournament. Eurosport’s Yahoo! tie-up ensures Castrol will
have a digital footprint in all of its key European markets.