Catapult Sports Unveils New Identity
Catapult Sports, a sports technology and analytics company, has unveiled a new brand and website, incorporating the tagline ‘Play Smart. Defy Limits.’
According to Catapult, the new identity is to create a more unified image, and the old Catapult ‘C’ has been “redesigned to encompass the human motion, dynamic movement and personal progression that our sportspeople embody.”
The last few years have seen Catapult complete a number of key acquisitions. This includes the purchase of Canberra-based GPSports in 2014, market leader in video-based technology XOS Digital as well as Ireland-based Playertek in 2016, and most recently SportsMed Elite and Baseline athlete management systems in August 2017.
Founded by Shaun Holthouse and Igor van de Griendt in 2006, Catapult was born from a partnership between Cooperative Research Centres (CRC) and the Australian Institute of Sport to address questions in sports performance.
Today, Catapult has over 300 staff based across 16 countries worldwide, working with over 1,520 elite teams from 35 different sports globally. Catapult also won the Cutting Edge Sport Award in association with Sela Sport for their work with the ECB at last year’s BT Sport Industry Awards.
Benoit Simeray, CEO of consumer, said: “We have been empowering sports scientists, coaches and athletes to train and play smarter since 2006, and we are hugely excited about this new era of Catapult. The new brand stays true to our heritage, while injecting the power and professionalism of elite sports into our personality. We aim to motivate, we provide real insights, to deliver tangible performance outcomes to our users and enable them to perform to their true potential.”
