Cav Rides With Friends Life Tour
The Friends Life Tour Ride has expanded its cycling presence after confirming the ride will become the Official Sportive of 2011 World Champion Mark Cavendish MBE.
In addition to being a part of the 100-mile ride on Sunday 5th October, Britain’s most successful Tour de France rider, with 25 stage wins, will be personally involved in the final weeks of planning for the event, according to the race, as he prepares for a much larger involvement in 2015’s Friends Life Tour Ride.
The rider’s CVNDSH brand, which was launched last year, will also secure exposure as part of the deal.
Speaking about the ride, Cavendish, who is due to ride the Friends Life Tour of Britain two weeks prior to his official sportive said: ‘For several years now I’ve been looking to launch my own official sportive and when the opportunity came to start a partnership with the organisers of the Friends Life Tour of Britain, I knew it had potential to be the best cycling sportive in the UK.’
‘Together we plan to continue to develop this sportive into a truly unique and special ride and experience. I’m really look forward to working with the team to grow this into something incredibly special. We have some exciting plans ahead.’
Amateur cyclists who sign-up to either the 50-mile Challenge or 100-mile Pro distances will be taking on a route that includes the Gun Hill climb that has regularly appeared in the Tour of Britain, plus roads ridden by Cavendish and his professional colleagues during former stages of Britain’s national Tour.
Alongside Cavendish, taking part will also be large team entries from Friends Life Tour of Britain partners Friends Life, YodelDirect and Costa Express, plus riders fundraising for 2014 Official Charity Partners Action Medical Research and Right to Play.
