Cazoo To Title Sponsor British Open
Online car retailer Cazoo has expanded its partnership with the World Snooker Tour (WST) by announcing title sponsorship of the British Open.
The 2022 tournament, which takes place from 26th September to 2nd October at the 5,000-capacity Marshall Arena in Milton Keynes, will officially be known as the Cazoo British Open.
Additionally, the London-headquartered company’s brand name will feature in various locations around the venue, including the main set, on players’ waistcoats and media backdrops.
The new agreement expands the company’s portfolio of snooker sponsorships, which includes Cazoo Masters, Cazoo UK Championship, Cazoo Champion of Champions and the trio of Cazoo Series events.
Steve Dawson, Chairman of WST, said, “We are thrilled to join forces once again with Cazoo for the fantastic British Open which proved a great success when we brought it back on to the calendar last season. Cazoo have an outstanding set of snooker properties across the season, bringing massive global exposure for their brand.
“With extensive free to air coverage on ITV and the best players in the world competing for the title, the Cazoo British Open will once again reach a vast audience of snooker fans. We are excited to work with the Cazoo team on building this far-reaching partnership.”
“We’re excited to extend our partnership with WST and Matchroom to include the 2022 Cazoo British Open,” added Alex Chesterman OBE, Founder & CEO of Cazoo.
“This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”
