Cbre To Support RFU Schools Programme
The Rugby Football Union has announced commercial property and real estate services advisor, CBRE, as an Official Supporter to England Rugby – who will also become the Principal Partner of its All Schools programme.
The four-year deal will see CBRE invest in All Schools, one of the seven areas identified by the RFU to deliver the greatest participation legacy for the game in the lead up to the 2015 World Cup and beyond.
There will also be volunteering and training opportunities for CBRE staff and clients within the programme, as well as the chance to develop links with some schools.
Launched in September 2012, All Schools will increase the number of secondary state schools playing rugby union. The aim is to have 400 schools enrolled by next year’s world cup and 750 schools by 2019.
A hundred new schools are joining the programme this year taking the total number of schools in All Schools to 300.
As Official Supporter to England Rugby, CBRE will also receive match day branding rights at Twickenham Stadium.
Sophie Goldschmidt, RFU chief commercial & marketing officer, said: ‘CBRE and the RFU have a longstanding relationship and we are delighted to deepen that with this new partnership.’
‘All Schools is a key legacy programme for us to increase participation in rugby and the support from CBRE will be vital in helping us to achieve our goals in this area. As we enter into our third year of All Schools we look forward to working with CBRE to drive the reach of rugby in even more secondary state schools through their comprehensive UK wide network.’
Ciaran Bird, managing director, CBRE UK, added: ‘This is an extremely important and exciting partnership for CBRE and we are proud to support All Schools and England Rugby. We have a long standing association with sport, with rugby ingrained in the fabric of the company.’
‘Like the RFU, CBRE is committed to investing in the next generation and helping young people throughout the UK improve their prospects and take part in positive and active engagement within the community. We recognise the importance of guiding young people at a grass roots level and installing discipline that can help set them up for the future, both on and off the sports field.’
