Celtic ink three-year Dafabet extension

Celtic have signed a three-year extension of their main shirt sponsorship agreement with Dafabet.

The agreement will run until the end of the 2027/28 season, making it the longest shirt partnership in the Scottish champions’ history.

Dafabet initially became the club’s betting partner in 2015, before replacing Magners as their main shirt sponsor in 2016.

Under the renewal, the Philippines-based betting platform will retain kit inventory, as well as continuing their commitment to the Celtic FC Foundation.

This will include donating front of shirt space to the Foundation to support appeals and campaigns, in addition to sponsorship of charity matches throughout the partnership.

“To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment,” said John Cruces, Head of Sponsorship at Dafabet.

“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park.

“As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”

Michael Nicholson, CEO at Celtic, added, “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension.  

“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.”

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