celtic Seals New Betting Partner

Scottish Professional Football League (SPFL) football club Celtic FC has announced that British gambling company William Hill will become the club’s official in-stadium betting partner.

The new partnership will see William Hill offering betting facilities at the club’s 60,000-capacity stadium, Celtic Park, for the next two seasons.

The agreement will provide the Hoops’ supporters with exclusive offers and promotions from William Hill, with the betting brand running the stadium’s betting facilities.   

Liam McKee, Director of Media, Sponsorship & UK Creative, said, “We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey.”

Adrian Filby, Celtic FC Commercial Director, added, “We are very pleased to be partnering with an industry leader in William Hill. We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season.”

William Hill is no stranger to Scottish football. The company had been title sponsors of the Scottish Cup before ending the deal in 2020. It has also been an official betting partner of the Scotland National Team since 2011 and became sponsors of the South Stand at the country’s national stadium Hampden Park in 2015.

Celtic currently top the Scottish Premiership after 12 games, four points ahead of cross city rivals Rangers.