Cge Seeks Team England Partner
Commonwealth Games England (CGE) has announced it is seeking a presenting partner to Team England, for the first time in its 85-year history.
The new supporter would become a lead partner to England’s Commonwealth Games team, who topped the medal table at Glasgow 2014 for the first time in nearly 30 years with 174 medals. CGE will be aiming to repeat the feat in Australia in 2018, with the support of a presenting partner.
CGE has also announced the appointed Female Sports Group (FSG) to support its commercial operation and help with the acquisition of partners in the build up to the Gold Coast Commonwealth Games in 2018.
FSG’s appointment is made shortly after CGE announced former Olympic and Commonwealth champion Denise Lewis as its new president.
A brand will be able to align with Team England and support its programme of activity ahead of, during and after the Games.
Paul Blanchard, chief executive at CGE said: “Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England. Our team is diverse, inclusive, unique and very successful.
It is a historic move for CGE to offer a brand the opportunity of being the first Presenting Partner of Team England and FSG is a key appointment for us. Their experience in delivering commercial supporters to sports organisations is strong and they fully understand the value that a partnership with Team England can bring to a brand. We look forward to working together.”
FSG chief executive, John Postlethwaite said: “Team England is a very attractive proposition for companies looking to associate themselves with England’s greatest team. I am confident that brands will recognise the significance of the opportunity to support a truly inclusive team which represents everything that is great about England’s national identity and reflects the growing pride in England and being English
Team England is one of the nation’s consistent success stories and in offering, for the first time in its history, presenting rights it provides brands with a very exciting platform to share in this success.”
