Chain Reaction For Tour Of Britain
The Tour of Britain has announced that Chain Reaction Cycles will sponsor the Chain Reaction Cycles Points Jersey at this year’s Tour of Britain.
Previous winners of the classification include World Road Race Champion Mark Cavendish and double Olympic Gold medallist Geraint Thomas.
The online bike store will also become The Tour’s Official Online Cycle Retail Partner.
Grant Norris, event manager at Chain Reaction Cycles said: ‘Chain Reaction Cycles is proud to support The Tour of Britain 2012 by sponsoring this year’s Points Jersey. With the nation excited in seeing the fruits of Team GB’s Olympic cycling success, it will be great to see the elites back in the saddle for the UK’s premier road race.’
Alastair Grant, commercial director of The Tour of Britain added: ‘We look forward to working with Chain Reaction Cycles going forward and are excited to have them on board for the 2012 event. As ever the Points Jersey will be one of the most closely fought classifications, whose outcome will go down to the wire in Guildford on the final day.’
