Channel 4 Appoints Pitch PR

Channel 4 has appointed sports agency Pitch PR to handle two separate accounts, promoting the broadcaster’s Formula One and 2016 Paralympics programming, following a pitch process at the start of the year.

Work begins immediately and will see the agency working alongside Channel 4’s in-house press and publicity team.

Pitch previously worked on Channel 4’s PR campaign around the London 2012 Paralympics and will again help the broadcaster promote its 2016 Paralympics coverage. The agency will look to raise awareness and drive viewers to Channel 4’s coverage from Rio in September, which will be part of the channel’s Year of Disability.

Pitch has also been appointed to help promote the first year of Channel 4’s Formula One programming. The channel will broadcast 10 live races per season, all of which ad-free, as well as highlights of all 21 races. Pitch has been tasked with helping launch Channel 4’s 2016 coverage and promoting the broadcast of its live and highlight coverage throughout the season.  

James MacLeod, head of press and publicity, Channel 4, said: “Pitch demonstrated a huge amount of creativity and passion in tackling these two very different briefs as well as an understanding of Channel 4’s values. It’s great to have them on board for such a big year of sport on Channel 4.”

Louisa Fyans, client services director, Pitch, commented: “We are delighted to be working with Channel 4 on two great campaigns during what is set to be a big sporting year for the broadcaster. In 2012 they approached the Paralympics in a truly innovative way, from LEXI to the ground breaking ‘Meet the Superhumans’ marketing campaign, and we have no doubt they will do the same again.”

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