channel 4 Strikes T20 Cricket Deal With Sky

11 Nov 2022 | Tom Barwick
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England’s ICC Men’s T20 World Cup final against Pakistan on Sunday 13th November will be shown on free to air television after Channel 4 secured a broadcasting deal with Sky.

England’s bid to lift the trophy for a second time will now be shown live on Sky Showcase, Sky Sports Main Event, Sky Sports Cricket and Channel 4, with all channels televising the Sky Sports’ coverage.

This is the latest partnership between Sky and Channel 4 that aims to make all key sporting moments available to the nation.

Previous events that two broadcasters have collaborated on include the England cricket team’s iconic super-over victory against New Zealand in the ICC Cricket World Cup 2019 and the final race of the 2021 Formula 1 Championship in Abu Dhabi.  

Jonathan Licht, Managing Director, Sky Sports, said,“We know the importance of this game, so we are pleased to be able to share this great sporting moment with our whole nation thanks to our strong relationship with Channel 4. Whether you’re supporting England or Pakistan, this will be one to remember.” 

Ian Katz, Chief Content Officer, Channel 4, said, We are thrilled that Channel 4 and Sky have struck this deal to make another great national sporting moment available on free to air television to audiences across the UK. As the days draw in, some thrilling international cricket from the southern hemisphere should offer some welcome cheer.”  

England, led by Jos Buttler, secured their place in the final after beating India earlier today by 10 wickets, meanwhile fellow finalists Pakistan swept past New Zealand winning their semi-final by seven wickets. The Final comes from the famous Melbourne Cricket Ground in Australia and coverage starts at 7am (GMT) on Sunday. 

Audi commentary has been secured by the BBC, with live commentary of the final available on BBC Radio 5 Sports Extra and BBC Sounds.

Image: Shutterstock

https://sig-staging.ypstagingserver.com/sport-industry-group/sport-industry-awards/sport-industry-awards-2023-entries-close-in-one-month/

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