Channel 4 Wins New Racing Deal

Channel 4 has extended its contract for horse racing coverage until 2009 after
finalising a new deal with the sport’s governing bodies.

The broadcaster’s new three-year deal with media rights owners Racing UK and
the RHT begins from the start of next year. The contract is an all encompassing
media rights deal with the Tote as official broadcast sponsors and financial
contributions from the Levy Board.

The Tote has signed up as broadcast sponsor for all three years of the new
rights contract although the bookmaker has the ability to review the association
annually.

Under the terms of the three-year agreement, Channel 4 has increased its
racing coverage – providing a guaranteed 80 days next year which incorporates,
for the first time ever, the prestigious Glorious Goodwood meeting (July 31 –
August 4).

Alongside the regular Saturday programming, (The Morning Line and Channel 4
Racing), Channel 4 will also broadcast midweek festivals from York, Chester,
Newmarket and Cheltenham.

The new deal also includes a commitment from all parties to develop new
content-driven services across a number of digital platforms including
broadband, mobile and pay-TV.