Channel 5 Wins Premiership Rugby Bid
Premiership Rugby and Channel 5 have confirmed a four-year deal that will see Premiership Rugby matches shown live on terrestrial television for the first time in the competition’s history.
The agreement will see Channel 5 broadcast five live games each season from 2017/18, as well as show a highlights programme every Sunday night, covering Premiership Rugby, Anglo-Welsh Cup and Premiership Rugby 7s.
The new contract has been agreed after a competitive bidding process, and will see Channel 5 simulcast five live games with BT Sport, who will continue to broadcast up to 80 live Premiership games per season.
This new deal for club rugby adds to Channel 5’s sports portfolio, which includes live boxing and motor sports (including live Formula E Racing), weekly football highlights from across the EFL, as well as its cricket highlights package showcasing all England home games.
The deal with Premiership Rugby also sees Channel 5 secure the rights to broadcast a weekly highlights programme. The show will feature all the action from around the grounds, and is set to be fronted by recognised names, as well as feature the insights of former and current players.
Mark McCafferty, chief executive, Premiership Rugby said: “This agreement with Channel 5 will supplement the brilliant, season-long coverage we have with BT Sport. It will give even more fans a taste of the excitement, incredible skills and unpredictability on show in Premiership Rugby every week”
“We have a very successful partnership with BT Sport that has seen our ratings grow by more than 40% across the last four years. This new agreement with Channel 5 complements that partnership and will bring club rugby to a new audience to provide a fantastic shop window.”
Paul Dunthorne, COO of VIMN UK, Northern and Eastern Europe commented: “We’re delighted to build on our growing sports portfolio and give a terrestrial home to Premiership Rugby. This deal underlines our commitment to live sport following our coverage of the Big Bash League, with terrestrial TV viewers enjoying live cricket for the first time in over a decade.
“Premiership Rugby is one of the most exciting competitions in UK sport; we hope our national reach aligned with our commitment to the sport will enable Premiership Rugby to reach new audiences.”
