Charities To ‘harness The Power Of Football’ With Cancer Deadline Day
A group of six cancer charities have come together to launch Cancer Deadline Day, a campaign which is calling on football fans, players, clubs and legends of the game to help tackle the disease.
Following on from the success of the pilot campaign, launched in the January 2021 transfer window, Cancer Deadline Day launched with an open letter from the consortium of charities, calling on fans across the country to help raise funds.
Macmillan Cancer Support, Pancreatic Cancer UK, Prostate Cancer UK, the Ruth Strauss Foundation, Sir Bobby Robson Foundation, and Young Lives vs Cancer have teamed up to ‘harness the power of football’ to raise funds.
In an open letter, the charities said: “Cancer is a word that strikes fear in the heart. Right now three million people are living with cancer across the UK; cancer remains the single largest cause of death from disease in children and young people in the UK.
“Confronted with the Coronavirus pandemic, people affected by cancer have been faced with unquestionable challenges during the past 18 months. Despite the valiant efforts of clinical staff there has been a disruption to cancer care which will have long-term consequences.
“We remain universally bonded by a desire to get back on track, to fund vital research to better understand a disease that affects so many people. To support them and their loved ones, and provide information, advice and comfort when they need it most.
“By signing up to support Cancer Deadline Day, football clubs and their loyal and passionate communities are making the ultimate signing with an eye on the future, a gamechanger that can help stop this disease wrecking lives.”
The campaign, created by Good Sport, sister agency of LiveWire Sport – an Official Partner of the Sport Industry Awards 2021 – builds on the successful pilot scheme launched in January, which received support from a vast range of clubs and star names. This time around, clubs will commit to sharing stories of supporters affected by the disease and urge their fanbases to pledge to play their part.
