Charlton Athletic Signs Betdaq

07 Jul 2016 | tshego

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Charlton Athletic has announced BETDAQ as its new shirt sponsor ahead of the 2016/17 season.

The betting exchange company has signed a three-year deal to become principal partner of the club.

The partnership will see the company’s logo featured on the front of the new Charlton Athletic home, away and third kits.

As part of the deal BETDAQ will create offers and markets for Charlton Athletic fans and the firm’s branding will be visible at The Valley and on Charlton Athletic’s media backdrops.

BETDAQ managing director Shane McLaughlin said: “We are delighted to be partnered with Charlton Athletic. We were looking to partner with a club in London and Charlton was the natural choice. The club has a fantastic history and a passionate fanbase. It certainly promises to be an exciting season with Russell Slade in charge and some great new signings already in place.”

Charlton Athletic chief executive officer Katrien Meire said: “BETDAQ have a great ambition for this partnership and we are very pleased to have them as the club’s new shirt sponsor. We are looking to build a long-term partnership that will see Charlton Athletic and BETDAQ grow together.”