Chelsea And Southampton Reveal New Training Kit Partners
Chelsea has revealed cryptocurrency exchange BingX as the club’s new training wear partner for the 2024/25 season.
Entering the next phase of the trading platform’s agreement with the Blues, which was signed in January, BingX switches from being the club’s sleeve sponsor to receiving brand visibility on the front of the men’s training kits for the next two seasons.
Although further terms were not revealed, the partnership is more than £10m, according to multiple reports.
The Singapore-headquartered company replaces Trivago, which had served as the team’s training kit sponsor since 2021.
Special Delivery! 📦
— Chelsea FC (@ChelseaFC) July 1, 2024
⁰(Air)dropping our new training kit for the 24/25 season with @BingXOfficial! 👀🔥
⁰#EmpowerTheFuture pic.twitter.com/Kn7c6BsTjL
Vivien Lin, chief product officer at BingX, said: “We are immensely proud to strengthen our partnership with Chelsea, a club that shares our commitment to innovation and excellence.
“This extended partnership will be driven by our mutual dedication to excellence, going beyond branding to create unforgettable experiences for fans and pushing the boundaries of what’s possible in both football and cryptocurrency.
“Together, we aim to inspire and empower the future, setting new standards and achieving remarkable milestones.”
Elsewhere in the Premier League, Southampton has marked its return to England’s top-flight with a new training kit partnership with Draper Tools.
The deal with the Hampshire-based company, which covers the club’s men’s, women’s and U21 teams, also includes ‘tool partner’ designation.
Draper Tools partnered with the club ahead of last season, in a deal that saw its logo feature on the back of the men’s team’s shirts, and on the back of the women’s team’s shorts.
Matt Sheen, CEO of Draper Tools, said, “Over the past season we’ve built up a fantastic relationship with the club, we really feel that their passion and dedication reflect our own company values.
“We’re excited to see this successful partnership grow as the Saints head into the 2024/25 season.”
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