Chelsea Appoints Pitch PR For Non-football Work

Premier League club Chelsea has appointed Pitch PR to oversee a trade and
consumer PR campaign promoting the club’s non-football related business.

Pitch will be handling announcements of the club’s image rights deals,
raising the profile of the events and hospitality divisions of Chelsea, as well
as running consumer campaigns for the Stamford Bridge stadium tours and ‘True
Blue’ membership scheme.

The agency will also oversee the launch next month of ‘Chelsea +’, Chelsea’s
new broadband internet offering.

Chelsea is the latest high-profile addition to Pitch’s client list which also
includes brands such as ABN AMRO, Hugo Boss, Skandia and Sony Ericsson, sports
bodies such as the NBA and sports personalities including Rio Ferdinand.