Chelsea Connects Stamford Bridge With New Partner

Chelsea Football Club has announced Ericsson as a new connected venue partner of the club, introducing free Wi-Fi coverage for supporters throughout Stamford Bridge for the first time.

As part of the deal, Ericsson will use its Smart Cell tool to allow fans to access Wi-Fi and share their experiences with friends and followers around the world, by designing, building and operating a Wi-Fi access network. The technology brand will also take on management of the platform on the club’s behalf.

Chris Townsend, Chelsea commercial director, said: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”

Arun Bansal, senior vice president, Europe & Latin America, Ericsson, added: “Our research indicates that people want to use their digital devices wherever they go and the urge to connect is even greater at a Chelsea home game. Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea to take the digital experience to the next level.”

Ericsson has previously worked to operate and sustain fan Wi-Fi at both the 2014 World Cup in Brazil and the 2016 European Championship in France. 

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