Chelsea stay fresh with Rexona renewal
Chelsea Football Club have extended their long-standing partnership with deodorant and antiperspirant brand Rexona.
The brand, which is also known as Sure in the UK, has been a partner of both the men’s and women’s teams for the past nine years.
The enhanced partnership will see Rexona introduce new in-bowl pre-match activities at all Women’s Super League fixtures to improve the fan experience at Stamford Bridge and Kingsmeadow. The brand will also continue to deliver initiatives through its grassroots ‘Breaking Limits programme’, which aims to inspire fan engagement from grassroots to elite-level football.
As part of the agreement, Chelsea players Cole Palmer, Enzo Fernandez and Lucy Bronze will continue in their roles as Rexona brand ambassadors.
Dan McEwan, Director of Partnerships, Chelsea Football Club, said, “We are delighted to extend our partnership with Rexona, a brand that truly understands what it means to perform under pressure.
“For nine years, we’ve worked together to empower our players and fans alike – and with this renewal, we’re excited to keep driving that message of confidence and consistency across every level of the game.”
Benjamin Curtis, Global Brand Vice President, Rexona, said, “Chelsea’s legacy of performance, resilience and innovation mirrors the values of Rexona. We’re proud to continue our journey with a club that consistently delivers under pressure, on the pitch and beyond.”
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