Chelsea FC toast Nicholson cocktail deal
Chelsea FC have named London-based cocktail brand Nicholson as the club’s new official cocktail supplier.
The agreement will see the brand’s pre-mixed cocktails become available at both Stamford Bridge and Kingsmeadow for the men’s and women’s teams.
As part of the deal, Nicholson will introduce a tap-based cocktail system at Stamford Bridge, designed to increase choice and speed of service for fans on a matchday. A low-alcohol option is also planned as part of a shared commitment to responsible drinking.
The partnership also includes a focus on Chelsea FC Women, with Nicholson products available in hospitality areas, including the ‘Bottomless at the Bridge’experience. This season will also see the launch of in-bowl drinking at selected women’s matches at Stamford Bridge.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, said, “We’re delighted to welcome Nicholson as an official supplier of Chelsea Football Club. As a brand with deep London roots and a clear passion for innovation, Nicholson aligns perfectly with the club and our vision for enhancing the matchday experience for all fans.”
Alex Johns, CEO of Nicholson, said, “We’re incredibly proud to work with Chelsea FC to bring Nicholson’s unique range of pre-mixed cocktails to fans in every format from cans and bottles to on-tap serves delivered with speed and efficiency for the ultimate fan experience.”
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