Chelsea Football Club have signed a partnership with Molson Coors Beverage Company.
Molson Coors has become the club’s official beer partner from the 2025/26 season. The agreement will see Molson Coors products available across Stamford Bridge and Kingsmeadow stadiums.
Molson Coors will provide an expanded product range for fans, including Carling, Coors, Madrí Excepcional, Madri 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic, and SALT Alpacalypse.
Molson Coors and Carling have a long presence in football, having first partnered with the club during the 90s.
The partnership will also include promotional activity for fans in the UK and abroad. Molson Coors’ support will extend to upgrading Frankie’s, the onsite bar at Stamford Bridge.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, said, “We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world.
“We know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.”
British Cycling has agreed a landmark partnership with Forestry England which has expanded access to the nation’s forests for cycling communities across England.
The collaboration has aimed to support and grow participation through grassroots cycling programmes and community coaching.
The agreement has utilised Forestry England sites to support and enable thousands more people to take to the saddle, largely via inclusive and accessible participation programmes such as Breeze in the Forest, an established programme aimed at encouraging women to ride in safe, traffic-free environments in nature.
The agreement will see Limitless, British Cycling’s leading disability and para cycling programme, expand into the forests for the first time with a first-year programme starting during 2025 to support more riders with a disability to take part in off-road cycling and mountain biking in Forestry England sites across England.
Through the partnership, there have been enhanced opportunities in the nation’s forests to support cyclists of all ages and abilities, from entry level coaching for children and young people, to new off-road cycling education courses, events, and support for British Cycling’s talent pathway, which will utilise the nation’s forests to deliver talent and Great Britain Cycling Team coaching.
Amy Gardner, Sport and Participation Director, British Cycling, said, “Partnering with Forestry England opens so many opportunities for both organisations.
“The enhancement of cycling participation projects through utilising forest sites across England, including the introduction of new initiatives, will open the forests to more children and young people, more disabled people, and more people from underserved communities.”
The Lloyds Tour of Britain has appointed OS Maps, part of Great Britain’s national mapping service Ordnance Survey, as its official digital mapping partner.
The partnership covers both the Lloyds Tour of Britain Women, which got underway on 5th June, and the Lloyds Tour of Britain Men, scheduled for 2nd to 7th September.
As part of the agreement, OS Maps is providing special printed spectator maps for each stage of the races. These maps include important race details, suggested spectator points of interest, and links to recommended routes for fans.
Additionally, every stage winner at both the Women’s race in June and the Men’s race in September will receive a framed presentation map of that stage route during the podium ceremony.
The Lloyds Tour of Britain Women race concludes in Glasgow on 8th June.
Darren Henry, Chief Commercial Officer, British Cycling, said, “We look forward to working with the team at OS Maps through the partnership to deepen our engagement with fans coming to the races, and provide them with more information about the stage routes, the ways that they can make the most of their day spectating, and suggested rides in and around our venues.”
British Triathlon has confirmed Debbie Clarke will be its new Chair and will lead the organisation into its next chapter.
She will step into the role on 1st July, succeeding the current Chair Bill James.
Clarke has led and built corporate finance teams at various institutions as well as holding a number of Non-Executive Directorship roles over the past eight years, including Chair of Triathlon England since March 2020.
Debbie Clarke said, “It’s a great privilege to take on the role of Chair at British Triathlon and follow on from the outstanding contribution Bill has made to the sport.
“I’m really looking forward to taking on the role to lead and guide the organisation, working with my fellow board members and the British Triathlon executive team to continue to transform and build on its successes, but recognising the multiple challenges and complexities it faces.”
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