Chelsea FC elevate FPT to principal and sleeve sponsor
Chelsea Football Club have increased their partnership with Vietnamese technology solutions provider FPT, which will become a principal partner and the club’s sleeve sponsor from the 2025/26 season.
As a principal partner, the FPT logo will feature on the sleeves of the club’s men’s, women’s and academy team kits.
The promotion comes six months after the two organisations first partnered earlier in 2024, in a collaboration designed to transform the club’s digital capabilities and enhance fan engagement. Following a series of technology workshops, the partners have developed a transformation roadmap covering digital platforms, customer engagement, and business operations. As a result, FPT’s solutions are now being embedded across the club to improve efficiency and scale operations.
Todd Kline, President of Commercial, Chelsea Football Club, said, ‘We started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch. We’ve made huge strides together and are excited for the next chapter, one that will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise and spirit from Vietnam to enterprises around the world.’
Pham Minh Tuan, Executive VP, FPT Corporation and FPT Software CEO, said, ‘AI is transforming industries, and football is no exception. With our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact. This partnership also reflects our enduring commitment to excellence, as a trusted digital partner in the UK’s innovation landscape and for global enterprises alike.’
Mark Scrivens, CEO of FPT in the United Kingdom, said, ‘We are excited to collaborate with one of the world’s most successful football clubs, engaging FPT talents that stand out globally. Our teams bring a deep-rooted Vietnamese engineering culture that thrives on innovation, agility, as well as a relentless drive to exceed expectations.’
