Chelsea To Launch ‘bluetube’
Premiership club Chelsea is to unveil its latest online offering with the launch of Chelsea Plus, an online video service including an innovative ‘Bluetube’ section where fans will be able to upload videos to the site.
The initiative represents the first time a European club has offered supporters the opportunity to interact with a club’s online video product in this way.
Developed in conjunction with Level 3, a company which specializes on the provision of live and on-demand video management and streaming services for broadband and mobile platforms, the Chelsea Plus site will also include up-to-date club news, training ground reports and special matchday features, including live commentary with build-up for fans unable to attend games.
Accessed via a subscription, Chelsea Plus is designed to carry a greater breadth of fan-friendly content, aimed at engaging fans of different ages from around the world through a range of content.
