chelsea Nets Long-term Tech Deal
Chelsea FC has agreed a seven-year partnership with Tempus Ex Machina.
The technology company, which syncs sports video and data and operates in both the sports and entertainment industry, claims that its long-term deal with the Premier League team will ‘power innovative technology enhancements for the club’ and its global fanbase.’
Under terms of the agreement, Tempus Ex Machina will provide Chelsea with its proprietary technology that enables the creation of new interactive experiences around live events.
The California-based company’s FusionFeed technology synchronises and delivers every available piece of data generated by every data and video vendor at a live sporting event — including every video angle, stats platform, and player tracker covering every play.
Chelsea FC will utilise the technology across several club operational areas, which will include its official 5th Stand app, digital and mobile fan engagement, in-stadium fan enhancements, and sponsor activations, as well as coaching, training, player health and safety, and match preparation.
Todd Boehly, co-owner and Chairman of Chelsea FC, said, “Our fans deserve the best technology and our partnership with Tempus Ex will provide many features they have never seen before.
“We believe passionately in the opportunity we have with Tempus Ex to reshape parts of the fan experience. We’re looking forward to sharing more in the coming months.”
Charlie Ebersol, co-founder and CEO of Tempus Ex Machina, added, “As we enter into a dynamic partnership with the gold standard of English football clubs, Chelsea fans are going to have access to new, personalised offerings on The 5th Stand and beyond that will bring them even closer to their favourite team.
“Since the very beginning, we have strived to partner with the most respected, innovative and wide-reaching brands in sports. Being able to deploy our first-of-its-kind technology across the NFL, Pac-12 Conference and now Chelsea FC, we are able to demonstrate just how effective and ubiquitous FusionFeed is and showcase the endless opportunities around execution.”
