Chelsea reunite with beer partner

Chelsea FC has entered into a long-term partnership with Molson Coors Beverage Company.

The deal will see the alcoholic beverage provider gain exclusive pouring rights for Carling and 10 other beverage brands at Stamford Bridge and Kingsmeadow from the 2025/26 season.

The agreement marks a renewed commercial relationship between Chelsea and Molson Coors, which had previously worked together during the 1990s.

Molson Coors, through its Carling brand, has maintained a long-standing association with football in the UK and has previously partnered with the Premier League and various clubs.

As part of the new deal, Molson Coors is set to supply an expanded product range including Carling, Coors, Madrí Excepcional, Madri 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic and SALT Alpacalypse. These beverages will be made available for fans across both of Chelsea’s home grounds.

The agreement has also included planned upgrades to Frankie’s Sports Bar & Grill at Stamford Bridge, alongside in-stadium promotional activity.

Oliver Boden, Partnership Sales Director for Chelsea FC, said, “We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world. We know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.”

Kev Fawell, UK Sales Director at Molson Coors, added, “We can’t wait to kick off our role as the official beer partner of Chelsea Football Club, bringing our popular brands to fans at Stamford Bridge and Kingsmeadow over the coming seasons.

“Carling is passionate about football, and we are excited about this opportunity to engage Chelsea fans in the UK and around the world. We will be investing significantly in infrastructure at the stadium to create industry leading memorable experiences for football fans.

“Over the course of the next year, we will be revealing our wider plans, which will see Carling and Coors rewarding loyal Blues fans from around the world, with unique promotions and live events.”