Chelsea score Roobet deal across Latin America and Canada

Chelsea have revealed Roobet as the West London club’s regional betting partner across Latin America and Canada.

Through the multi-year agreement, the crypto casino will leverage the Premier League outfit’s global reach to expand the brand’s visibility across 32 key markets.

The deal includes various promotional content, campaigns, and activations.

Roobet users will have the chance to attend Chelsea matches at Stamford Bridge and training sessions at Cobham, as part of the new collaboration.

The gaming platform will feature prominently across the club’s social and digital platforms, as it bids to engage new audiences.

“We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada,” said Casper Stylsvig, Chief Revenue Officer at Chelsea.

“There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”

Anthony Brennan, Head of Partnerships at Roobet, added, “Bringing the evolution of iGaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.”

Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.