Chelsea sign up energy drink partner
Chelsea have announced a new partnership with global energy drinks company Predator Energy.
Predator Energy, a subsidiary of the US-based Monster BevCorp, becomes the Blues’ official energy drinks partner and official hydration partner in a deal described as ‘long-term’.
As per the agreement, Predator Energy products and branding will be visible at men’s team training sessions and matchdays as well as benefiting from promotion of the brand across the club’s website and digital channels.
Chelsea’s men’s team players will also feature in its advertising and at global retail point-of-sale displays.
Chelsea’s Chief Revenue Officer, Casper Styslvig, said, “We’re really excited to welcome Predator Energy to the club as our new official energy drinks partner and official hydration partner. As a brand, Predator Energy is hugely committed to football and has a track record of creating exciting and entertaining rewards for its global fans. We’re looking forward to working together in the years to come.”
Rodney Sacks, Chairman and co-CEO of Monster Energy Company, commented, “We are proud and excited to be announcing our partnership between Predator Energy and Chelsea FC. With the club’s truly global and passionate fanbase, we look forward to unlocking great fan experiences for our consumers across the world. Domestically, we also have some big plans for Blues fans.”
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