chelsea Signs Chinese Trading Card Partner
Premier League football club Chelsea FC has secured a new multi-year agreement with Chinese sports trading card platform FansMall.
FansMall will become the Blues’ official trading card and sports collectibles partner in the Greater China market.
As part of this partnership, FansMall will create a collection of Chelsea-themed trading cards for Greater China and provide access to Chinese fans to exclusive Chelsea merchandise including signed memorabilia and match-worn shirts.
FansMall will also gain greater visibility with Chinese fans by being featured on the Chinese New Year episode of the Chelsea Studio Show, the club’s flagship match day programme, ahead of the Premier League game against Fulham on Friday 3rd February.
FansMall founder Sebastian Zhao, commented, “FansMall is honoured and delighted to establish a long-term partnership with Chelsea FC, one of the most respected and beloved football clubs in China with a winning culture and a fine tradition of success.”
“As the club’s official trading card and sports collectibles partner in Greater China, FansMall is dedicated to bringing the best trading card collectibles to fans and collectors and we will release an exclusive selection of Chelsea trading card products for this season and the seasons to come.”
Tom Glick, President of Business, Chelsea FC, added, “We are delighted to welcome FansMall as our Official Trading Card & Sports Collectibles Partner in the Greater China region.
“FansMall is a fantastic addition to our family of partners at Chelsea FC and we look forward to working closely with them and introducing our fans in Greater China to their impressive range of exclusive Chelsea-theme cards and collectibles.”
Chelsea has built a strong presence in Greater China in recent years, led by the club’s regional Asian headquarters in Singapore. The club has also played pre-season matches in Beijing, Guangzhou, Hong Kong and Macau over the past few years.
