Chelsea Signs New Crypto Partner
Chelsea FC has announced cryptocurrency platform BingX as its new official sleeve partner.
The multi-year agreement sees BingX enter the sports and entertainment world for the first time with its logo adorning on the Chelsea men’s first team playing kits for the reminder of the 2023/24 campaign.
The logo will appear on the kits for the first time on Saturday 6th January when Chelsea host Preston North End in the FA cup.
BingX will also become sponsors of the men’s training kit range for the next two seasons.
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, said, “We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest-growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.”
Vivien Lin, Chief Product Officer at BingX, added, “This collaboration between BingX and Chelsea indicates our shared visions for the future. Both entities are driven by a visionary approach, and together, we are poised to bring forth innovative experiences that will resonate with our users and Chelsea fans. This partnership is not just about the present; it’s about co-creating a future where excellence and forward-thinking experiences define our journey together.”
The deal has been announced three months after sports tech company Infinite Athlete became the club’s principal partner for the 2023-24 season in a £40m deal.
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