Chelsea Sponsor Lights Up The Bridge
BingX, the new official sleeve partner of Chelsea FC, has launched a new activation that sees a giant video projected onto the Stamford Bridge pitch.
The video shows celebrations of legendary Chelsea goal scorers with the new BingX logo then attaching to the sleeve of the player.
The launch comes days after Chelsea announced its multi-year agreement with cryptocurrency platform BingX.
The deal will see the BingX logo adorn the Chelsea men’s first team playing kits for the reminder of the 2023/24 campaign.
The US company will also become sponsors of the men’s training kit range for the next two seasons.
Speaking on last weeks deal Casper Stylsvig, Chief Revenue Officer at Chelsea FC, said, “We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest-growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.”
The deal was announced three months after sports tech company Infinite Athlete became the club’s principal partner for the 2023-24 season in a £40m deal.
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