Chelsea Strikes Gatorade Sponsorship Deal

Chelsea has boosted its commercial coffers further by agreeing a three-year
sponsorship deal with Gatorade to become the club’s official sports drink.

As part of the agreement, Gatorade, owned by PepsiCo, will be supplied to the
players during training and will be present on the sideline on match days.

Simon Lowden, chief marketing officer of PepsiCo International, said: ‘This
partnership is mutually beneficial for Gatorade and Chelsea. 

‘Not only does Chelsea understand the important role that Gatorade plays in
keeping athletes performing at their peak, we are able to utilise yet another
elite platform to develop our scientific research.’

Scientists from the Gatorade Sports Science Institute will also be working
with the club to educate elite and amateur athletes, sports health professionals
and youth on the importance of proper hydration.