Chelsea Strikes Rexona Extension

Chelsea FC has extended its partnership with Unilever brand Rexona across international markets.

The two organisations first partnered in 2017 and have since that time have collaborated on several initiatives that focus on increasing access to organised exercise in grassroots football. This has included supporting the women’s game by amplifying the visibility of Chelsea’s women’s side.

The two-year partnership renewal will see Rexona and Chelsea continue to deliver initiatives through projects such as the Breaking Limits programme, which equips young people with the confidence and opportunity to exercise.

The partnership is also set to expand and introduce new global campaigns that communicate Rexona’s technology and commitment to getting more people exercising.

Alongside the partnership extension, Rexona has also announced that Chelsea’s Ben Chilwell will begin a new role as the brand’s ambassador, joining the other Chelsea stars Sam Kerr, Melanie Leupolz and Lauren James for the 2023/24 season.

Chelsea FC Chief Executive Officer, Chris Jurasek, commented, “Since 2017, we have been proud to partner with Rexona and we are thrilled to extend our relationship with the prestigious brand for two more years.

“Coming off the back of a hugely successful year for our partnership, we now look forward to our continued collaboration and creating innovative activations that will entertain and engage our millions of fans.”

Kathryn Swallow, Rexona Global Brand Lead, added, “We’re delighted to extend our longstanding partnership with Chelsea and continue inspiring football fans with the confidence to move more. We look forward to working with our exciting line-up of ambassadors and the club throughout the next season. We’re not done yet!”