Chelsea Unveils Relaunched Website
Chelsea has given its website a major revamp as it looks to invest in digital media as a key communication platform to grow the club’s global fan base.
The chelseafc.com site has been redesigned by the club’s digital media partner Premium TV to be fully broadband and mobile enabled, thus allowing Chelsea to communicate with fans around the globe on every available digital platform.
The site, part of the Chelsea Digital Media joint venture between Chelsea and Sky, features state of the art design, functionality and features.
A first for the football industry, visitors can also view the entire contents of the site on one page and choose to zoom in and zoom out on pages of their choice.
Chelsea chief executive Peter Kenyon said: ‘Chelsea’s vision is to be internationally recognised as the world’s number one football club by 2014 and this new site is a vital part of making that happen. A converged digital media strategy is at the heart of Chelsea’s business plan and relationship with its fans.
‘The site also represents the Chelsea brand in great fashion, it is stylish, innovative and in our build partner PTV we have aligned ourselves again with another market leader in the relevant sector.’
