Chevrolet Launches Pre-match Film Comp
Chevrolet has set about utilizing its recently acquired sponsorship of Manchester United, by combining forces with the Premier League side and MOFILM – a creative community for young filmmakers – to capture the emotion, the rituals, the tensions, excitement and anticipation in the one minute before kick-off.
The challenge set by the car manufacturer for film makers is to create a 60-second film that brings to life excitement and energy building among fans in the last minute before kick-off at Old Trafford – whether they are watching the game in the stadium, in a pub or at home with their mates.
‘With our new partnership with Manchester United, we are bringing fans closer to the game,’ said Beate Stumpe, director, brand & marketing of Chevrolet Europe. ‘We are very much looking forward to see how young filmmakers portray the pulsating anticipation felt by supporters in that one minute before the match starts.’
The winning director will receive a cheque for £5,000 and an all-expenses paid trip to London where they will attend the MOFILM’s Award Ceremony and gala dinner.
To enter the competition, participants can sign up to download a brief on the Mofilm website. The deadline for video submissions is 12:00 noon GMT, 1st October, 2012. The award ceremony will be held from 23rd to 25th October in London.
Talking about the partnership General Motors global chief marketing officer Joel Ewanick said: ‘Manchester United has some of the most passionate supporters of any sporting club in the world.’
‘The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the center of everything we do.’
David Gill, Manchester United CEO commented: ‘Although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the Club, it is steeped in history having recently celebrated its centenary and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it too strives to be the best in its field and I am delighted to welcome Chevrolet as our Official Automotive Partner.’
