Chevrolet Signs Liverpool Partnership
Car manufacturer Chevrolet has agreed a new four-year deal to become the official automotive partner of Liverpool FC, in a partnership that will run until the end of the 2015/16 season.
The deal will include brand visibility at Anfield Stadium, editorial opportunities within the club’s print and digital publications and fan sites, as well as player appearances for commercial opportunities.
Chevrolet is also the official sponsor of Liverpool’s pre-season US tour, with matches against AS Roma and Tottenham Hotspur set to take place – having already faced Toronto FC.
Chris Perry, global Chevrolet marketing vice president said: ‘Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.’
Ian Ayre, managing director of Liverpool Football Club, added: ‘Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal.
‘Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.’
