Chinese Phone Brand Partners With Fifa World Cup
Chinese smartphone brand Vivo has announced a new six-year agreement with the FIFA to sponsor the FIFA World Cup.
This deal means the brand will become official sponsor of the 2018 and 2022 FIFA World Cups. Vivo will become the exclusive smartphone sponsor of the FIFA World Cup and will sponsor the 2017 Confederations Cup and 2018 FIFA World Cup hosted by Russia as well as the 2021 Confederations Cup, and 2022 World Cup in Qatar.
The Vivo logo will appear during each match of all four tournaments on billboards, event tickets, press release backdrops, and other key promotional areas. Rights include special marketing programmes such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups.
Later, Vivo will introduce a customised FIFA World Cup phone to offer Vivo consumers and football fans. Additionally, FIFA staff will use Vivo smart phones on-site and the FIFA Confederations Cup 2017, which will begin on 17th June, marking the start of Vivo and FIFA’s sponsorship.
Vivo executive vice-president NI Xudong commented: “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image. In the meantime, Vivo will bring its personalised, energetic and youthful spirit into the World Cup and the sport of football.”
FIFA secretary general, Fatma Samoura said: “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a sponsorship of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”
In 2015, Vivo became the title sponsor of the Indian Premier League (IPL), and in 2016 Vivo signed a strategic partnership agreement with the NBA to become NBA China’s official mobile handset sponsor, inviting NBA superstar Stephen Curry to become the product ambassador for Vivo’s Xplay6.
