Chris Lencheski Joins Mp & Silva

28 Aug 2017 | tshego

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Chris Lencheski has been appointed to lead the global sponsorship division of MP & Silva, a full service global sports marketing agency. Lencheski will manage the company’s global sponsorship team across the Americas, Europe, Asia, and the Middle East.

With over 20 years of professional experience, Lencheski most recently served as vice chairman and CEO of IRG Sports + Entertainment. Under his leadership, IRG Sports + Entertainment expanded into Australia, acquired content from NASCAR to Red Bull Global Rally Cross and orchestrated the return of IRG motorsports sanctioning bodies after a 19-year absence to global television and the development of a digital platform with the ESPN family of networks.

Lencheski was previously president of Comcast-Spectators’ subsidiary Front Row Marketing and Analytics (FRMS), the commercial rights, sponsorship and analytics firm inside the greater Comcast ecosystem of stadiums, arenas, teams and properties.

Jochen Lösch, CEO of MP & Silva, commented: “MP & Silva is rapidly expanding beyond its historic expertise in media rights into a full-service sports marketing agency. Chris will drive growth in this strategically important area of the company.”

Frank Uddo, MP & Silva’s president, North America, added: “MP & Silva has invested significantly in expanding our presence in the US market. Chris is an extremely well respected professional and having him further demonstrates our commitment to this vital sports market. His experience will intensify our ability to support our partners’ strategic goals and build on the success we have already achieved.”

Lencheski also commented: “I am pleased to join MP & Silva at this exciting time in the company’s growth and transformation. Having been involved with some of the company’s high-level deals as an advisor, I look forward to continuing my close relationship with the entire team, and the opportunity to help build upon and drive the future growth of MP & Silva’s commercial rights and sponsorship business silo in the US and globally.”