Chrysler & Jeep Combine To Boost NFL Support
With the 2013/2014 season getting underway and the first International Series Game next weekend, Jeep Chrysler UK have joined forces to become official sponsors of the NFL in the UK – the official car supplier of the NFL UK.
Wembley Stadium will this year play host to two NFL matches, with the Minnesota Vikings taking on the Pittsburgh Steelers on Sunday, 29th September and the Jacksonville Jaguars facing the San Francisco 49ers a month later, on 27th October.
Minnesota Vikings owner and president Mark Wilf will join Liverpool FC managing director Ian Ayre, hosted by Mark Pougatch, at the Nolan Partners Sport Industry Breakfast Club next Thursday, find out more about the exclusive networking event here.
Ahead of the games in London, on Saturday, 28th September the NFL will be taking over Regent Street, with a variety of fun, family friendly activities taking place.
Then, a month later Trafalgar Square will too be taken over as it hosts the official NFL Fan Rally where over 40,000 NFL fans of all ages are expected.
Sport Industry TV went along to the event in 2011, check out the highlights here.
Visitors of these events will have the chance to get their hands on a number of the latest Chrysler and Jeep models including the Chrysler Ypsilon and the new Jeep Grand Cherokee.
As Official Car Supplier to the NFL, Jeep Chrysler will gain from direct exposure to around 300,000 NFL UK based fans but the brand’s UK owners and fans will have access to a host of incentives during the season, leading up to the Super Bowl 2014 highlight event.
Nigel Land, brand director, Jeep Chrysler UK said: ‘This partnership once again sees two iconic US giants join forces and take centre stage in the UK this season. We are extremely pleased to be associated with a brand like the NFL and the partnership provides a great opportunity to showcase our range of cars, from the stylish Chrysler Ypsilon city car to the fantastic new Jeep Grand Cherokee 4×4, while enjoying some great sport.’
‘Chrysler and the NFL are both brands looking to strengthen their position in the UK, and this is a relationship we look forward to continue to develop in seasons to come.’
