Cipriani To Be New Face Of Eden Park

Wasps and England fly-half Danny Cipriani has signed a deal to become the face of Eden Park, the rugby inspired fashion label set up by five former French international players.

Cipriani has been signed to front a bespoke six-month marketing campaign as the face of the company’s Spring Summer 2009 collections incorporating above-the-line advertising and PR.

Cipriani’s image will be featured on 6 sheet posters on bus shelters and in metro stations in areas of the country where there are Eden Park stores and a strong rugby following, these include West London, Newcastle and Northampton.

He will also be appearing in print advertising in key men’s consumer magazines including Condenast and Bauer media publications, throughout the summer.

Cipriani joins fellow international rugby players Danny Care, Ugo Monye, Delon Armitage and Tommy Bowe, in modelling Eden Park’s new Spring Summer EP, Town and Club House collections, comprising of a selection of luxurious suits, shirts, jackets and jumpers.

Eden Park, which was formed in 1987 by five former French international rugby players, has developed a strong following amongst the rugby fraternity.