Cisco Technologies To Connect City Football Group’s Clubs

The City Football Group (CFG) has announced Cisco as the Official Technology Partner of five CFG clubs.

The networking hardware company will partner with both men’s and women’s teams of Manchester City and Melbourne City, as well as partnering with New York City FC, Yokohama F. Marinos and Sichuan Jiuniu FC.

CFG says that Manchester City has used Cisco technologies at the Etihad Campus since 2013, but the newly formalised partnership will see the brand’s key technologies used to enhance club operations and to strengthen collaboration and connectivity across the whole group.

The deal marks Cisco’s first ever major partnership in football, and as part of the brand’s ambition to positively impact the lives of one billion people by 2025, Cisco will support Cityzens Giving, CFG’s global initiative to empower young leaders in cities around the world to tackle social issues through football.

Damian Willoughby, Senior Vice President of Partnerships, City Football Group, said: “We are delighted to announce this new partnership with Cisco which will span four continents across the City Football Group network.

“CFG is an organisation built on people and we are excited to embrace Cisco’s technologies to better connect our clubs, players and fans across the world. 

“This partnership will be driven by its shared values of innovation, pushing the boundaries of our industries and providing a positive impact to the communities in which we operate, and we are delighted to welcome such a prestigious brand into the CFG family.”