City Football Group Adds Musclepharm

City Football Group has announced a multi-year partnership with MusclePharm Corporation, which will see the sports nutrition company become a sponsor of the holding company’s clubs: Manchester City FC – including Manchester City Women’s FC – Melbourne City FC, New York City FC and Yokohama F. Marinos.

US-based MusclePharm develops, manufactures, markets and distributes branded nutritional supplements.

Omar Berrada, the commercial director of City Football marketing, said: “City Football Group is excited to partner and work closely with MusclePharm, which, like us, is committed to achieving the highest levels of performance for elite athletes.

“We are also delighted to be working with another commercial partner across all of our clubs. This is another endorsement that City Football Group provides an ideal marketing platform for global brands seeking to engage with football fans all over the world.”

MusclePharm’s portfolio of nutritional supplements brands includes MusclePharm Hybrid and Core Series, Arnold Schwarzenegger Series and FitMiss.

Brad Pyatt, the founder and chief executive of MusclePharm, added: “City Football Group is home to some of the most well-known and exciting football clubs in the world and we believe this partnership will be mutually beneficial as more and more fans around the globe are introduced to our science-based, quality and effective products.”