City Football Group Announces Sony Collaboration
City Football Group (CFG) has announced a new strategic collaboration with Sony Pictures Television (SPT).
The deal will see the two organisations co-develop and produce ‘new original scripted, non-fiction, and kids’ television projects for worldwide audiences.’
Utilising CFG’s global network of clubs, including Manchester City, Girona, and New York City FC, SPT will gain access to players, facilities and CFG’s own media creative production unit, ‘City Studios’.
As well as scripted and unscripted series, projects are also set to include one-off documentaries, animated projects, or children’s programming.
City Football Group Chief Executive Officer, Ferran Soriano, said, “We are incredibly excited to be collaborating with Sony Pictures Television in this joint initiative.
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years.
“We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production”.
Wayne Garvie, President, International Production, Sony Pictures Television, added, “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football.
“The basics are always the same: 22 players, two goals, one ball, but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
