City Football Group Appoints Caa Sports
CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has been appointed by City Football Group (CFG) to develop global partnerships.
CAA Sports will work alongside CFG’s in-house sales team on a range of projects, with an initial focus on global agreements for CFG’s clubs with leading brands.
CFG, owner of Premier League side Manchester City, is the owner of football-related businesses in major cities around the world, including football clubs, academies, technical support, and marketing companies.
As well as Manchester City, CFG owns Major League Soccer’s New York City FC, the A-League’s Melbourne City FC, La Liga’s FC Girona, J-League’s Yokohama F Marinos, and the Uruguayan Primera Division’s CA Torque.
Since its formation in May 2013, CFG has experienced significant growth, having expanded to 10 offices around the world. Alongside its commercial headquarters in London, the group operates from Manchester, Abu Dhabi, Girona, Melbourne, Montevideo, New York, Shanghai, Singapore, and Tokyo. The news follows a successful year for CFG, which has seen global partnerships with the likes of Amazon, Gatorade and Nexen Tire.
Paul Danforth, global head of sales, CAA Sports, commented: “City Football Group is a unique football organization that is growing globally at an unprecedented pace.
“We are excited to be helping CFG commercialise this potential and bringing blue chip brands on board as partners of CFG clubs. Two ground breaking partnerships with Gatorade and Amazon are the first outcomes of our collaboration.”
City Football Group joins CAA Sports’ existing portfolio of properties, which includes Formula One, Red Bull Racing, the Golden State Warriors, and Riot Games’ League of Legends, among others.
