Clifford French To Push EA Sports Pl Ties

EA Sports has appointed sport and entertainment integrated communications consultancy, Clifford French, to manage the PR activation of its new sponsorship deal with The FA Premier League.

EA Sports was recently announced as the official sports technology partner of the Premier League and the PR role will see Clifford French build on their current position as the UK PR and talent agency for the FIFA franchise.

The sponsorship includes the activation of key PR assets including the EA Sports Player Performance Index (the official stats of the Premier League), the EA Sports Team of the Week and Premier League ticket promotions.

The agency will also implement creative news generation and help develop the activation strategy as the EA Sports Team of the Week is made available for consumers to play as part of FIFA 11 over the coming season.