Clinique recruit rugby stars for GameFace campaign

Skincare brand Clinique has launched a second year of its GameFace campaign with the help of creative sports and lifestyle agency MATTA.

The campaign is fronted by four Premiership Women’s Rugby players: Sadia Kabeya (Red Roses & Loughborough Lightning), Abi Burton (Double GB Olympian & Trailfinders Women), Akina Gondwe (Saracens) and England star Claudia MacDonald (Red Roses & Exeter Chiefs).

In addition to increasing the number of ambassadors, this year Clinique have also become an official partner of Premiership Women’s Rugby.

As part of the campaign, grassroots clubs around the country will be invited to apply for a support package to improve their equipment and kit facilities, as well as receiving expert skincare advice and products.

Additionally this year, the ambassadors – alongside a wider cohort of elite female rugby players – will have access to the Estée Lauder Companies’ internal leadership programme, Open Doors, that will ‘gives them tools to lead with confidence both on and off the pitch, setting them up for career success outside of rugby, a key consideration for female athletes juggling sport and careers.’

Belinda Moore, CEO at Premiership Women’s Rugby, said, “We are thrilled to have Clinique on board as an official partner of Premiership Women’s Rugby & fully support their use of our players as GameFace ambassadors. We know how important it is for different brands to invest in women’s sport alongside campaigns with powerful messaging, which we know from our own work, MATTA are well equipped to deliver”.

MATTA, who are also the agency behind the Red Roses and PWR re-brands, led the project, from initial investment conversations to bringing together Clinique as an official partner of Premiership Women’s Rugby; while also managing the ambassador programme and delivering the social content, which will see a five-day takeover of Clinique’s TikTok and Instagram, for the campaign launch.