UK merchant banking group, Close Brothers, has become an official partner of The Jockey Club in a three year agreement.
The partnership will look to heighten the awareness of the Close Brothers amongst The Jockey Club’s customer base, through branding and activities, taking place via web and digital platforms to audiences in venues, on television and online.
Close Brothers will offer its customers tickets to Jockey Club Racecourses, through its regional offices, and utilise hospitality facilities for clients and stage meetings and events at Jockey Club’s venues.
Close Brothers employs 2,800 people primarily in the UK and provides lending, deposit taking, wealth management services and securities trading and now receives a set of category rights from The Jockey Club.
Simon Bazalgette, group chief executive of The Jockey Club, said: “The Jockey Club was founded in 1750 but takes a very modern approach to ensure British racing has a relevant and national role in British life. That fits very well with Close Brothers who deliver modern financial services with traditional values.
“I look forward to this partnership providing mutual benefits and it helps The Jockey Club in our mission to support the long-term health of Britain’s second biggest spectator sport.”
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